Sunil John, the CEO of Asda’a Burson-Marsteller, wants to make the agency a $50 million company by 2020, he tells Campaign
“When I spoke to you a year ago I said our ambition is to be a $30 million fee revenue generating PR consultancy by 2020,” says Sunil John, the CEO of Asda’a Burson-Marsteller. “Now I’m looking towards a much more ambitious plan to make this a $50 million company by 2020.”
If nothing else, John has drive and aspiration. His new plan was presented to Sir Martin Sorrell, the CEO of WPP, during a recent visit to Dubai, and although it needs sign off from the holding group, Asda’a Burson-Marsteller appears to be on the right track. The agency was named Midd
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