Radio At Its Peak: By Channel 4 Radio Network’s Mohammad Jundi

Mohammad Jundi, Network Sales Director, Channel 4 Radio Network

If ever there was a time when radio was at its best, it is now. It is creating fresh content each day and disseminating the trusted information bundled with entertainment. Radio now is far beyond being just a car companion and has become a constant companion that has given people the support to get through.

This is the Era of Radio. It will go down in the pages of history not just as the time when everything was at a standstill, but also as a time when radio saw its best days and ruled the roost.

While most production work is on hold and entertainment mediums are re-running content, radio is the only infotainment medium that is live, and this is what makes it all the more significant. Radio has therefore become a common communication platform that connects brands and people through meaningful interactions.

Channel 4 Radio Network has revamped its programming to be more contextually relevant, reaching out to people from various nationalities, cultures and income groups in four different languages with the most influential and popular presenters in the country. This also makes us the right choice for advertisers expecting to get maximum reach and return on investment.

Furthermore, Channel 4 Radio Network’s Creative Cell will lay special emphasis on content integrations and branded content. This will open the way to a whole lot of segments and features designed to meet specific client campaign requirements. Client brands can gauge unprecedented engagement and recall amongst their target group through this approach.

The programming line up across all our stations – Channel 4, Al Rabia, Radio 4 and Gold FM – is getting revitalised with fresh shows, entertaining content and more engaging features. Channel 4 Radio Network, with 3.6 million daily listeners (Ipsos, March 2020), is taking things to the next level by launching our fifth radio station: Radio Zain. This is a one-of-its-kind golden-era Arabic music station targeting the 35+ age group.

Twenty years back we started our journey with you, and 20 years later we are ready to continue the journey with you. We assure you paramount support and commitment to all your business endeavours.