Imagine a traditional car commercial – you’re probably thinking of a picturesque shot of a car driving by the desert, with a motivating voice-over that talks about “going places.” Well, that might be the standard for launching most SUVs in the region, but for Infiniti, it wasn’t the right approach. With the help of Publicis Q Dubai, Infiniti decided to challenge conventions and launch the All-New QX60 – a modern, luxurious family SUV – with an animated film that takes advantage of every family’s habit to watch content together and, ultimately, let their kids choose what’s on-screen.
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