Publicis Groupe MENAT – Integrated Marketing Agency of the Year: Growth fuelled by KSA government projects

Publicis Groupe MENAT took home the award Integrated Marketing Agency of the Year at Campaign Middle East’s first Agency of the Year awards. 

View all the winners here.

Publicis Groupe has transformed its economic model and its organisation to place customers at the heart of its operation and offer fluid and modular access to all its services. The agency has integration written into its DNA with its operating purpose of ‘Power of One’. The concept is implemented and driven by leadership across agencies and helps deliver across brand and business needs in MENA.

Clients are increasingly asking for connected and multi-regional solutions to be run from MENA including African markets and more CEE countries. The group expanded its organisation control and systems as well as tools architecture and roll out across African Key Markets to drive success in Nigeria, Kenya and FWA.

The key growth for MENAT is fuelled by KSA government projects. The ask includes availability of global talent on business. Publicis Groupe claims that it is the only group – through the Power of One – that enables global presence of talent.

Publicis Groupe decided to futureproof itself by establishing a diversified practices and delivery hub. It deployed partnerships with clients and technology partners to deliver client growth and upskill talent across the spectrum of our ever-growing and evolving ecosystem. The group elevated its value proposition through an umbrella approach, empowering all agency brands in the process irrespective of their scale. It looked for deeper and wider expertise that gives us the ability to build a diverse set of capabilities across various technologies, even in relatively new spaces. The organisation focused on products and services innovation; large teams focused on specific areas and numerous client use cases, resulting in new product creation and process innovation. The group also doubled up on prioritising its digital business transformation agency.

As a result of the effective implementation of its model of Power of One, Publicis Groupe has won some of the biggest creative and media pitches in the qualifying period.

Publicis Groupe MENAT received the highest number of awards at the event including Integrated Marketing Agency, Head of Agency – Bassel Kakish, Creative Leader – Kalpesh Patankar, Outstanding Woman in Advertising or Media – Joyce Hallak, Strategic Leader – Tahaab Rais and Creative Team – Rebecca Ann Menezes and Eduardo Cesar.

Campaign Middle East celebrated the best minds in advertising, marketing and media at the Agency of the Year Middle East awards 2022. View all the winners here.

Campaign also runs Agency of the Year in the UK, Asia-Pacific and the US, and a global scheme, the Global Agency of the Year Awards, which is now open for entries.