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posted on Feb. 05, 2025 at 11:00 amFeb 5, 2025

Publicis Groupe launches PxA to manage, scale digital content for marketing

posted on Feb. 05, 2025 at 11:00 amFeb 5, 2025

PxA streamlines the content supply chain, amplifies performance and accelerates campaign launches, while enabling marketers to achieve efficient operations, scale 1:1 personalisation, and maximise the value of Adobe investments.

Publicis Groupe Middle East has launched PxA, a digital marketing practice powered by Adobe and tailored for the Middle East, which is designed to help manage, optimise and scale digital content to power marketing campaigns.

At the heart of PxA is PX, Publicis Groupe’s end-to-end content platform powered by Adobe GenStudio, which simplifies the complexities of digital content production and performance optimisation, enabling businesses to streamline their operations and achieve personalised, data-driven results at scale.

“Introducing PxA is a milestone for us,” said Kareem Monem, Chief Executive Officer, Digitas Middle East. “This practice is a complete end-to-end solution buil

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Tags:Adobe Adobe GenStudio campaign launches cohesion content content supply chain digital marketing Digital Middle East efficiency Engagement Kareem Monem Luc Dammann Performance personalisation Publicis Groupe Publicis Groupe Middle East PX PxA technology transformation

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.