Publicis Groupe Middle East has launched PxA, a digital marketing practice powered by Adobe and tailored for the Middle East, which is designed to help manage, optimise and scale digital content to power marketing campaigns.
At the heart of PxA is PX, Publicis Groupe’s end-to-end content platform powered by Adobe GenStudio, which simplifies the complexities of digital content production and performance optimisation, enabling businesses to streamline their operations and achieve personalised, data-driven results at scale.
“Introducing PxA is a milestone for us,” said Kareem Monem, Chief Executive Officer, Digitas Middle East. “This practice is a complete end-to-end solution buil
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