Promofix, a full-service advertising and communication company and the digital arm of JGROUP, has signed an agreement with Criteo, a global technology company that aims to help brands, publishers, and retailers reach and monetise audiences through its commerce media platform. Promofix will be Criteo’s official business partner across Qatar, Kuwait, Bahrain, Lebanon, Jordan, and Iraq.
Alain David, chief digital officer at Promofix, said: “Developing strategies that connect brands to the right consumers at the right time has continuously helped us reach a vast global audience and empowered advertisers. This partnership with Criteo will help it target new customers across the GCC and MENA,
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