In the past, online shopping has gone a bit like this: you need something, you search for it, you buy it. Functional? Yes. Inspiring? Not really.
But machine learning and the impact of the Covid-19 pandemic on e-commerce are changing all that. In the same way, as Facebook’s News Feed defined the personalised format with an infinite stream of updates based on users’ interests almost two decades ago, Discovery Commerce is personalising the shopping experience on our platforms.
Discovery Commerce inspires users to products and brands that align with their tastes, which they might never have come across otherwise. Rather than people finding products, discovery commerce enables products
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