Product feeds are the fuel of your e-commerce marketing. They are invisible to your visitors, sit behind your e-commerce presence but are key to your e-commerce success. Although they are often underestimated by marketers, seen as a technical element under the remit of their technical teams, they can make or break campaigns.
So, what exactly is a product feed?
A product feed, also known as product data or shopping feed, is a structured data file (CSV, TXT or XML) that contains product information. In its simplest form, a product feed contains this information about your product: its unique ID; title; detailed description; URL; price; a link to your product’s image; category; stock availabil
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