At Campaign Middle East, our Private View section presents a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
Matt Turner, Head of Strategy, Webedia
BMW Middle East, BMW iJACK, Agency: Serviceplan Middle East, Creative Director: André Couto
This is neither a big idea nor creative wonder. It’s simple tenacity. Seeing value in underused platforms and committing across a year is great. More marketers should look for gaps that can be filled with creative problem solving like this.
Asharq Discovery, Dark Minds Launch, Agency: SRMG Labs, Chief Marketing Officer: Katie Golding
Netflix’s ‘is a joke’ campaign
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Tags:“Serviceplan Middle East”Accenture SongAndré CoutoAndrea LongobardiAndy LockleyAsharq DiscoveryAsmaa Mohamed AkramBMW iJACKBMW Middle EastDark Minds LaunchDroga5Hajjo MediaHead of strategyIan Pons JewellKatie GoldingKinderMatt TurnerNick RoneyNissanPlay LifeQiddiya CitySRMG LabsTalal Haj Ali BekTBWA\RaadWebedia
