Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns.
This month’s review is by Miguel Rojas Ruiz, Director of Brand Marketing at Rove Hotels.
talabat: Back To The Jungle
Love the messaging of this campaign. It’s built on such a spot-on human insight – something everyone in the region can relate to. It’s simple, funny and hits where it should. I didn’t love being reminded of the chaotic return to everyday life, but I get it – that’s the point. At least talabat’s there to make the juggle a little easier, and that’s what make
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