Prism Digital, Dubai based full-service digital marketing agency, has won Turkish restaurant CZN Burak Gurme’s account. Prism will drive the digital marketing, social and PR communications strategy for the launch of CZN Burak Gurme.
Prism Digital has been tasked with strengthening the brand positioning, drive brand visibility and increase recall value for CZN Burak Gurme through social media marketing, influencer management, PR and strategic media management, influencer marketing and boosting strategy for the restaurant.
Lovetto Nazareth, managing director, Prism Digital comments, “We are honored to earn the opportunity to work for a brand like CZN Burak Gurme, a powerhouse brand which is a youthful representation of Turkey. I personally take immense pride in this association and what the brand stands for. We look forward to elevating the benchmark for restaurant launches in the highly competitive F&B industry of the region by adding serious value to the launch campaign of CZN Burak Gurme through innovative strategies like Augmented Reality and WhatsApp for Business. Additionally, I believe unique touchpoints like QR code led table top experiences and AR experiential filters are highly engaging initiatives all set to make a splash in the market.”
