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FP7 McCann and Aldar invite residents to live life as it should be


Fp7 McCann Dubai, in partnership with UAE real estate developer, Aldar Properties launched an inspiring campaign to introduce The Sustainable City Yas Island, which just made history by selling out the first phase of the project in 24 hours.

To showcase the uniqueness of this development, the agency offered a different approach to the concept of a future city. Instead of the usual dystopian image, the campaign challenged the audience to think of a future where we go back to basics to reconnect with nature and find pleasure in the simple things. Via a series of films and short documentaries that gave voice to the city and its inhabitants, the real estate developer invited future residents to live life as it should be.

The work was produced by Déjà vu and directed by Martin Escriche.


Federico Fanti – Chief Creative Officer

Claudia Canas – Creative Director

Stephanie Camarillo – Copywriter

Rifaat Makih – Senior Startegist

Kayla Fu – Agency Producer

Mariana Alcalde – Senior Account Director

Karim Takieddine – Senior Account Executive

Production Company – Déjà vu

Director – Martin Escriche