Fp7 McCann Dubai, in partnership with UAE real estate developer, Aldar Properties launched an inspiring campaign to introduce The Sustainable City Yas Island, which just made history by selling out the first phase of the project in 24 hours.
To showcase the uniqueness of this development, the agency offered a different approach to the concept of a future city. Instead of the usual dystopian image, the campaign challenged the audience to think of a future where we go back to basics to reconnect with nature and find pleasure in the simple things. Via a series of films and short documentaries that gave voice to the city and its inhabitants, the real estate developer invited future residents to live life as it should be.
The work was produced by Déjà vu and directed by Martin Escriche.
Federico Fanti – Chief Creative Officer
Claudia Canas – Creative Director
Stephanie Camarillo – Copywriter
Rifaat Makih – Senior Startegist
Kayla Fu – Agency Producer
Mariana Alcalde – Senior Account Director
Karim Takieddine – Senior Account Executive
Production Company – Déjà vu
Director – Martin Escriche