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2021 will be the year of helping organisations to streamline their digital operations. It will keep digitally evolved brands busy with solving brand safety issues and combating ad fraud. The main issue they will risk is of brand infringement, as fraudsters want to leverage their brand equity and trick legitimate audiences.
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Below are some of the trends we predict in ad fraud and brand safety:
Direct-to-consumer: D2C poses an increasing challenge of brand infrin
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