Nour Nasser Al Dean, Senior Partnerships Manager, Vamp Welcome to 2025, a year that promises to shake up the influencer marketing playbook in the Middle East as the industry experiences unprecedented growth. This isn’t just an emerging field any more; it’s a dynamic and essential part of the marketing mix, and the region continues to prove to be a hub of creativity and innovation, setting the pace for the global stage.
The big headline for 2025? It’s the era of the always-on strategy. Think of it as moving from campaigns that flicker and fade to a steady, warm glow. Year-round collaborations with creators build trust, consistency and a genuine connection with audiences. This approach is no longer optional – it’s the cornerstone of stay
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