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Predictions 2025: The year ahead for influencer marketing

Vamp’s Nour Nasser Al Dean delves into the lifeblood of influencer marketing and shares tips for those looking to dominate the space in 2025.

Nour Nasser Al Dean, Senior Partnerships Manager, Vamp talks about influencer marketing.Nour Nasser Al Dean, Senior Partnerships Manager, Vamp

Welcome to 2025, a year that promises to shake up the influencer marketing playbook in the Middle East as the industry experiences unprecedented growth. This isn’t just an emerging field any more; it’s a dynamic and essential part of the marketing mix, and the region continues to prove to be a hub of creativity and innovation, setting the pace for the global stage.
The big headline for 2025? It’s the era of the always-on strategy. Think of it as moving from campaigns that flicker and fade to a steady, warm glow. Year-round collaborations with creators build trust, consistency and a genuine connection with audiences. This approach is no longer optional – it’s the cornerstone of stay


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