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DigitalFeaturedOpinion

Predictions 2025: The year ahead for DEI

Chalhoub Group’s Marilena Hadgianni reveals why it will take a staggering 131 years to close the global gender gap at the current rate – a timeline no forward-thinking business can afford to accept.

Marilena Hadgianni, Director of Brand Marketing, Chalhoub Group on the year ahead for DEI

DEI – diversity, equity and inclusion – seems to be a topic of conversation everywhere right now, and for good reason. Some call it the key to creating better, more inclusive workplaces, while others argue it’s become a distraction, even blaming it for setbacks in everything from hiring to wildfires. Yes, you read that right.

Read more predictions for 2025 from industry leaders here. 

Big companies such as Meta and Amazon have scaled back their DEI efforts, citing questions about effectiveness or shifting priorities.


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.