By Zainah Yassin, client partnerships manager – GCC, Vamp
As we start a new year, it is a good time to reflect on the previous year and speculate on what may lie ahead in the coming year. We have compiled what we think are the biggest trends for 2023 in the format of a SWOT analysis that provides actionable tips for brands and marketers.
Do you want to learn how brands are interacting with their changing audience in the region this Ramadan? Watch business leaders from brands and agencies come together and discuss how they engage with audiences and the evolving advertising landscape during Ramadan. Click here to book your seat!
STRENGTHS
Relevancy and authentic quality content
Considering 63 per cent of people trust an influencer’s messaging
