What are the main challenges facing the industry at the moment, and how are you addressing them?
One of the most pronounced challenges facing the communication sector is the scarcity of talent. This is made even more perplexing given the nature of the industry, which covers a wide spectrum of fields, including digital, traditional, branding and social media. To tackle this hurdle, our prerogative is to work with and train individuals who think outside the box and are able to seamlessly operate across sectors through dynamic imagination, no matter their industry experience.
Do you want to know where the future of technology in advertising is heading? Or how to incorporate AI into ma
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