I admit, it hasn’t been easy. It still isn’t. We started the year with hopes that the economic situation in the region would pick up; especially that Christmas was coming early this year with Expo 2020, G20 and other international events we were so eager to host. Instead, the world had different plans – ones that made us relook at every aspect of our business, reconsider some of the practices we once believed were sustainable and confirm that being an agile organisation is key to managing surprises. This disruption further emphasised the importance of tackling the never-ending question of what the ideal “agency of the future” looks like. In other words, directing all questions to one: Are
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