The agency of yesterday, today. A tale of tomorrow
I was digging through my cupboards the other day and found a shoebox full of memories that I aptly named ‘memory box’. Of course, I sat down and took a nostalgic moment to sift through the stuff inside it. I found trinkets and souvenirs from my old work places. After going through a few things, I thought about the full circle our industry has taken. This isn’t an article about the agency of the future being revolutionary or unrecognisable. This is a story of an industry that built itself on trial and error, an industry that swung and still swings like a pendulum in the face of a fan. Why do I say we’ve gone full circle? As the cli
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