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posted on Mar. 01, 2025 at 2:20 pmMar 5, 2025

Podcast: Snap Inc’s Alistair Burton on ‘brands that win’ during Ramadan

posted on Mar. 01, 2025 at 2:20 pmMar 5, 2025

Snap Inc's Alistair Burton discusses the need for brands to develop a deeper understanding of their audiences, create immersive and interactive experiences, and to use data to optimise and achieve their business goals during Ramadan.

https://www.youtube.com/watch?v=NR7sSG948Kc

On the latest episode of Campaign Middle East’s On The Record podcast, Alistair Burton, Head of Digital First and Omnichannel Retail at Snap Inc, discusses the need for brands to develop a deeper understanding of their audiences, create immersive and interactive experiences, and to use data to optimise and achieve their business goals – especially during Ramadan.

Through this conversation with Campaign Middle East, Burton shares how Ramadan is the perfect point of time when communities come together, relive memories, and share meaningful moments on platforms such as Snapchat to engage and connect with one another. To help businesses conn

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Tags:acquisition cost Alistair Burton Anup Oommen audience data audiences average order value Brand building native experiences Campaign Middle East connect with audiences conversion cost customer data data-led decisions deeper insights digital first Hazar Fazar immersive experiences interactive experiences omnichannel retail On The Record Performance personalisation smartphone penetration Snap Snap AR Ramadan Mall Snap Chat inboxes Snap Inc.Snapchat Snapchatters Sponsored Snap top of mind awareness

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.