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posted on Aug. 29, 2024 at 6:06 pmOct 15, 2024

Podcast: Unlocking the power of MMS’ digital solutions

posted on Aug. 29, 2024 at 6:06 pmOct 15, 2024

MBC Media Solutions' Jad Saab on the future of digital ads, Connected TV, brand integration, and revolutionising reach and engagement.

https://www.youtube.com/watch?v=c1mxAat_3Ws

In conversation with Campaign Middle East on its ‘On The Record’ podcast, Jad Saab, the Digital Growth Lead at MBC Media Solutions (MMS), delves into the future of digital advertising in the MENA region.

In this latest episode, Jad shares his expertise on harnessing the power of digital platforms like Shahid and Samsung Ads to revolutionise brand reach and engagement.

From unlocking the potential of Connected TV to exploring seamless brand integration solutions, Jad offers a deep dive into the strategies that are driving digital growth and maximising impact for advertisers.

Sharing a snippet from an intriguing conversation, Saab said, “We have tw

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Tags:Anup Oommen automatic content recommendations brand integrations brand reach Campaign Middle East podcast digital advertising Digital Growth Lead digital platforms Engagement Jad Saab MBC Media Solutions MMS On The Record On the Record Podcast Samsung Samsung Ads Shahid

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.