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- Agency of the Year
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- Brands Focus
- Industry Forum
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- News
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MMS’s Jad Saab explains how CTV is restoring shared viewing in MENA and offering brands more opportunities to be part of it.

Digital Essays 2025: CTV – The screen that brought us back together

Agency of the Year Middle East reveals additions to 2025 jury

Second set of Agency of The Year Middle East judges revealed

Podcast - Campaign Middle East On The Record MBC Media Solutions MMS

Podcast: Unlocking the power of MMS’ digital solutions

MMS partners with Samsung Ads in key regional markets

Saudi Report 2021: Innovate or deteriorate, by Starcom’s Jad Saab

THE WORK

F-PACE

Home of Performance creates bespoke identity for final F-PACE launch

Property Finder FIFA

Advertising Creative Featured Marketing The WorkJun 10, 2026

Shantelle Nagarajan

Property Finder says ‘the world comes home’ in FIFA World Cup 2026 brand film

Henkel founder Fritz Henkel

Advertising Creative Digital Featured Marketing Media Social The Work VideoJun 10, 2026

Henkel reveals 150th anniversary campaign led by AI video of its founder Fritz Henkel

Darb El Asateer

Advertising Commercials Creative Digital Featured Marketing Media Social The Work VideoJun 9, 2026

Umniah by Beyon’s ‘Darb El Asateer’ revives voice of a Jordanian legend ahead of FIFA World Cup

Campaign Middle East highlights luxury work that has tapped into cinematic storytelling, cultural nuance, AI visuals and celebrity influence.

Featured Marketing The WorkJun 9, 2026

A round-up of all the luxury work picks

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