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posted on Mar. 26, 2025 at 10:20 amMar 27, 2025

Podcast: Hyundai UAE’s Wassim Derbi on the 5 Cs crucial to elevating CX

posted on Mar. 26, 2025 at 10:20 amMar 27, 2025

Hyundai UAE and Genesis UAE's National Head of Marketing and Communications Wassim Derbi delves into data-driven strategies, advanced audience segmentation, allocation of budgets, as well as critical marketing strategies.

https://youtu.be/uK0saVmA_oI

On the latest episode of Campaign Middle East’s On The Record podcast, Wassim Derbi, the National Head of Marketing and Communications at Hyundai UAE and Genesis UAE, and the author of Retail Marketing Management, makes the case for automotive marketers to keep the total cost of ownership top of mind, and how the 5Cs of customisation, convenience, communication, care and consistency are critical to customer retention and loyaly.

In conversation with Campaign Middle East, Derbi also delves into data-driven strategies, advanced audience segmentation, allocation of budgets within the media and marketing mix, the impact of content creators and media influen

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Tags:advanced audience segmentation Advertising Anup Oommen Brand experience Brand loyalty budget allocation Campaign Middle East care communication Consistency content creators convenience Customer Experience Customer Loyalty customisation Data-Driven Strategies Genesis UAE Hyundai UAE influencers marketing media On The Record podcast Retail Marketing Management user generated content video podcast Wassim Derbi

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.