fbpx
Campaign Middle East
العربية
AdvertisingCreativeDigitalFeaturedMarketingMediaOpinionPodcastPR
Anup Oommen
posted on

Podcast: C2 Comms’ Roy Aftimos dials back to the core objective of ‘creating value’

Anup Oommen
posted on

C2 Comms' Roy Aftimos reiterates the need to understand and meet business objectives; and shares an open and honest take on the procurement and pitching problems that the industry needs to address.

https://www.youtube.com/watch?v=4J18VLFt3jQ

On the latest episode of Campaign Middle East’s On The Record podcast, Roy Aftimos, Chief Executive Officer, C2 Comms discusses the need for agencies to focus on the value they deliver; reiterates the need to understand and meet business objectives; and shares an open and honest take on the procurement and pitching problems that the industry needs to address.

The marketing and communications industry has been constantly discussing the development of technology. Two years ago, it was NFTs; over the past year, it’s been generative AI and agentic AI; and in the near future, it could well be quantum computing. Aftimos builds on this discussion to


To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
Tags:adoptionagencyagentic AIAIAnup OommenArtificial Intelligencebusiness objectivesC2 CommsCampaign Middle EastDigital TransformationOn The Recordpitch culturepitchingpodcastProcurementRoy Aftimosskillsvaluevideo podcast
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
All posts byAnup Oommen

You Might Also Like