From left, seated: Abdulaziz bin Musaed AlSulaim, Chief Executive Officer of Cultural Assets Group; and Mo Isap, Chief Executive Officer of IN4 Group; sign the agreement in the presence of (standing) Abdullah Al-Zamel, Chairman of Cultural Assets Group.Cultural Assets Group, a privately-owned cultural and creative group in Saudi Arabia, has signed an agreement with IN4 Group, an international professional technology training and skills provider, to establish the joint venture ‘Madinat Al Maharat’.
‘Madinat Al Maharat’ will operate as a national vocational training provider committed to developing a robust creative and advanced technology workforce in Saudi Arabia.
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Endorsed by Saudi Arabia’s official Technical and Vocational Training Corporation (TVTC) and Human Resources Development Fund (HRDF), the joint venture will deliver accredited professional training programmes with internationally benchmarked curricula and hands-on learning experiences.
It aims to train 50 participants in the coming year, expanding to 500 by 2027. The programme intends to empower Saudi youth with world-class skills to pursue high-value careers in the creative technology industries.
Abdulaziz bin Musaed AlSulaim, Chief Executive Officer of Cultural Assets Group, stated that the agreement underscores the Group’s commitment to building a sustainable foundation for the cultural and creative economy and strengthening national capabilities in this sector.
He added that the initiative will equip Saudi youth with world-class skills to design, produce, and export distinctive cultural experiences to global audiences.
The agreement intends to establishe a practical model of international collaboration that combines global expertise and national ambition, supporting the objectives of Saudi Vision 2030 and creating new opportunities for investment in the Kingdom’s creative human capital.
Mo Isap, Chief Executive Officer of IN4 Group, said that ‘Madinat Al Maharat’ will deliver apprenticeships in the region and build on IN4’s work in Saudi Arabia by providing immersive technology training and ensuring fair access to skills.
He added that IN4 Group is fully committed to investing in its long-term future in the Kingdom through expanding operations, developing local talent and strengthening international relations.
The agreement was signed during the GREAT FUTURES summit, which is a joint initiative by the Kingdom of Saudi Arabia and United Kingdom’s Strategic Partnership Council.
The summit was attended by His Excellency Dr. Majid Al-Kassabi, Saudi Minister of Commerce, and The Right Honourable Jonathan Reynolds MP, UK Secretary of State for Business and Trade, alongside senior Saudi and UK government officials, business leaders and investors from both countries.
The Saudi delegation also included the Ministry of Commerce, which facilitated business meetings between Saudi and British businesses and highlighted investment opportunities, as well as the National Competitiveness Center, which played a key role as an organiser supporting public-private initiatives at the event.
