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posted on Oct. 01, 2025 at 9:00 amOct 2, 2025

Podcast: Bloomberg Media’s Nicola Porter on trust, reputation and storytelling

posted on Oct. 01, 2025 at 9:00 amOct 2, 2025

Bloomberg Media's Porter advises leaning into insightful, well-analysed data, and AI tools coupled with human lived experiences to help advertisers build campaigns that reach their target audiences and enhance their reputation.

https://www.youtube.com/watch?v=fOpDnQ8j5i8

On the latest episode of Campaign Middle East’s On The Record podcast, Nicola Porter, Executive Editor, Bloomberg Media Studios opens up about responsible storytelling, the importance of sharing brand values, the need to tell stories that are not only strategic, authentic and drive business outcomes, but are also built on trust and have a positive impact on people, communities, societies and the planet.

Porter begins the conversation saying, “I think now more than ever we’re seeing that campaigns and brand activations need to have impact. There has to be impact on the people consuming them – in terms of utility or education, and that’s

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Tags:AI Anup Oommen Artificial Intelligence authenticity Bloomberg Bloomberg Media Bloomberg Media Corporate Reputation Report Bloomberg Media Studios Brand Activations brand equity brand value Brand Values business outcomes Campaign Middle East Campaigns communities Corporate reputation Customer Loyalty data-driven perspective education lived experiences market leadership Nicola Porter On The Record people podcast societies storytelling Strategic trust video podcast

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.