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posted on Oct. 03, 2025 at 4:41 pmOct 13, 2025

Podcast: ADNOC Distribution’s Jacqueline Elboghdadi on an iconic ‘gourmet’ rebrand

posted on Oct. 03, 2025 at 4:41 pmOct 13, 2025

One of the region's most-loved coffee destinations, ADNOC Oasis rebrands to Oasis by ADNOC, which embodies a premium ‘On-the-Gourmet’ concept with elevated F&B offerings across 380 UAE locations.

https://www.youtube.com/watch?v=MaGrdcI1kGg

On the latest episode of Campaign Middle East’s On The Record podcast, Jacqueline Elboghdadi, Chief Marketing Officer, ADNOC Distribution reveals exclusive details about the comprehensive re-launch of its iconic ADNOC Oasis fuel and convenience retailer brand to ‘Oasis by ADNOC.’

Reiterating the iconic Emirati brand’s 50 years of heritage in the UAE, Elboghdadi dives into the brand’s values, brand philosophy, the growing sentiment of brand love and loyalty – all rooted in an incredibly strong product.

Known as one of the region’s most-loved coffee destinations, ADNOC Oasis now rebrands to Oasis by ADNOC – a subtle, yet distinct change �

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the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.