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Anup Oommen
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Platformance expands to Egypt with new office in Cairo

Anup Oommen
posted on

Led by Hamza Madi, the Platformance Egypt office will offer local delivery support, market insight, access to Platformance’s proprietary tools, faster response times, and closer access to clients, partners and talent.

From left, Waseem Afzal, Founder and CEO of Platformance, and Hamza Madi, General Manager for Emerging Markets, Platformance.From left, Waseem Afzal, Founder and CEO of Platformance, and Hamza Madi, General Manager for Emerging Markets, Platformance.

Platformance, the growth marketing platform within FAST Ventures, has opened a new office in Cairo, Egypt.

The Cairo office will serve as a regional hub, enabling Platformance to offer deeper local insight, faster response times, and closer access to clients, partners and talent.

The office will be led by Hamza Madi, General Manager for Emerging Markets. Madi will oversee Platformance’s operations in Egypt, Kuwait, and Qatar.

The Cairo team will offer local delivery support, market insight and access to Platformance’s proprietary tools.

“Egypt’s digital economy is expanding quickly, with more businesses shifting to leveraging Digital as a business growth driving channel,�


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Tags:AutomotiveBankingClientsdigital advertisingE-commerceEgyptFast VenturesFintechfmcggrowthHamza Madilocal insightmarket insightsMobilityofficePartnersPlatformanceproprietary toolsregional hubresponse timeretailtalenttelecomWaseem Afzal
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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