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From left, Waseem Afzal, Founder and CEO of Platformance, and Hamza Madi, General Manager for Emerging Markets, Platformance.

Platformance expands to Egypt with new office in Cairo

APCO worldwide Abu Dhabi office YAs Creative HUb

APCO Worldwide moves office to Yas Creative Hub

Prophet opens new office in Dubai

WHAT IF with Wunderman Thompson Dubai produced online spots for NESCAFÉ Dolce Gusto

THE WORK

AMC DMCC launches 360° ‘Drive Your Dzire’ campaign for Suzuki

Himalaya campaign

Advertising Creative Featured The Work VideoJun 16, 2025

Himalaya speaks Gen Alpha’s language without trying to be them

L’Oréal Paris

Advertising Creative Digital Featured Marketing Media The WorkJun 11, 2025

L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 11, 2025

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

adidas Al Ahly FC football club

Advertising Creative Digital Featured Marketing Media The WorkJun 9, 2025

Adidas, Egypt’s Al Ahly FC rally for FIFA Club World Club glory with new campaign

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

How luxury branded residences transform a label into a lifestyle

Jun 11, 2025

Wellness is luxury

Jun 12, 2025

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

Jun 11, 2025

L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Jun 11, 2025

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