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Pinterest shows new possibilities in latest campaign

Pinterest has launched a new integrated global campaign called ‘It’s Possible.’

It focuses on how people use the platform to discover and experience new opportunities, places and ideas.

The campaign, which was developed in-house, uses a combination of live-action, stop-motion and motion graphics.

In a new thirty-second video titled ‘Tropical Getaway’ a woman uses Pinterest to plan her dream vacation, where she saves vacation spots, beach hair ideas, vacation looks, and more. 

The pop-up activation brings the platform to life, giving users an understanding of how they can use what they discover on the platform in real life. 

Xanthe Wells, VP of Global Creative at Pinterest, said: “We constantly hear inspiring stories of how people are creating a life they love by exploring new horizons and making ideas their own.

“ It’s Possible’ is a powerful mantra that reinforces how Pinterest can both inspire great ideas and make them happen, from the everyday to the extra special.”

According to CNBC, Pinterest’s sales increased 6 per cent in the second quarter, with the company attributing the increase to gains with consumers and advertisers.

Bill Ready, CEO at Pinterest, said: “In Q2, we continued to build momentum with consumers and advertisers while further accelerating our pace of innovation,

“Over the past year, we’ve been laser-focused on our key differentiators and we’re seeing results.”

Recently, Pinterest has launched new actions to broaden its functions to both consumers and advertisers.

In 2022, the brand introduced an AR tool for home decor. In June, the platform doubled-down on vertical video as it continued to evolve its ad strategy.