Pinterest announced a range of new products and features for users, advertisers, and agencies.
These updates will enable advertisers to further tap into the commercial mindset of the audience who come to the platform to find inspiration to take action.
Bill Watkins, Chief Revenue Officer at Pinterest, said: “We are innovating faster than ever before with a robust slate of relevant, personalized products to reach consumers with intent, and we’re building with the goal to be the industry’s best full funnel solution.
“We’ve made Pinterest more measurable from first impression to last click and we’re excited to share more about our new products that span the consumer journey, all in a more positive place online.”
The roadmap on the platform includes a variety of ad solutions to help brands and advertisers reach the consumers they care about and drive them from discovery to decision to do.
The premiere spotlight on search and home feed allows brands to own premium ad placements on the platform to promote their campaign.
Showcase ads are new interactive ads that permits users to preview and explore a brand’s content by swiping through branded images.
Quiz ads are a deeper level of personalisation to a brand’s idea. Brands can include up to three questions per quiz to create and show consumers more personalised ideas.
New agency features
The application also announced improvements to its automated business tools to help agencies and platform partners manage their clients’ presence.
This includes Pinterest’s Business Manager, a tool for advertisers that helps them efficiently automate complex work streams.
The platform is adding five new features to the tool including comprehensive dashboards.
This will enable businesses to see the impact of their investments and new audience sharing features to save time and build on successful targeting tactics.
Business Manager will be available in all countries with Pinterest ads later this year.
Creative Studio will give brands a faster way to generate lifestyle imagery for product pins. Brands will be able to simply add their pin link, select the prompts that match their need, and the feature will generate a selection of custom background images.
Brands who are interested in participating in early testing can reach out to the respective Pinterest team.
Shopping is now integrated across all the core surfaces using mobile deep links and direct links, and e-commerce integrations. Mobile deep links help to instantly direct users to a specific page in a retailer’s mobile app, making it easier to shop for products after clicking on a shopping ad.
Direct links take people from a Pinterest ad to a retailer’s website with just one click.
The platform is now expanding its integration ecosystem with two new integrations for Salesforce Commerce Cloud and Adobe Commerce native applications to all monetized markets. These integrations allow merchants to manage their Pinterest product catalogs and set up directly within the applications they already use for Salesforce or Adobe.
Visualise and curate ideas
Collages are a new feature designed to help users personalise ideas, visualise the possibilities and creatively refine their vision. Collages enable users to cut objects out of a Pin and combine them with other cutouts to create interactive collages.
They are currently in early testing, and will be rolling out to users globally soon.
Sabrina Ellis, Chief Product Officer at Pinterest said: “People all around the world come to Pinterest to dream, manifest their future, and turn their inspiration into action. We’re excited to offer users a new visualization tool, built with Pinterest’s cutting-edge visual technology.
“With collages, Pinterest becomes a user’s personal sandbox for exploration, refinement, and visualization. Our vision is that all products will be shoppable in collages, just like everything else on Pinterest.”