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posted on Nov. 17, 2025 at 10:20 amNov 17, 2025

Pemo turns Saudi’s ‘Technologia’ meme into viral digital campaign

posted on Nov. 17, 2025 at 10:20 amNov 17, 2025

The Technologia campaign has generated a 40 per cent increase in lead generation, with an engagement growth rate of 500 per cent, helping Pemo achieve its best acquisition month to date, reaching 10,000 clients.

Pemo Technologia campaign

Pemo, a leading spend management platform for MENA businesses, has struck viral gold with its latest digital campaign “Technologia”, inspired by a wildly popular Saudi meme that first took off on YouTube about seven months ago.

The original clip, featuring an Arab man gleefully shouting “Technologia!”, became a cultural touchstone for the region’s playful take on innovation. Pemo’s creative spin gives the meme a business twist, showing just how easy it is to automate expenses through the Pemo app.

In conversation with Campaign Middle East, Emil Petkov, Head of Marketing, Pemo, said, “The objective was to create a fun, culturally relevant campaign that would spark high enga

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Tags:automate expenses businesses cultural touchpoint digital campaign Emil Petkov Facebook financial management Instagram META Pemo Saudi Arabia smart business spend social media campaign Technologia TikTok trends viral meme YouTube

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.