To celebrate the launch of the new Panamera in the region, Porsche Middle East and Africa, the sports car maker’s regional office based in Dubai, has partnered with determined and creative business leaders who push the boundaries of their potential at every opportunity.
In keeping with the Panamera’s tagline of ‘Drive Defines Us’, a video series depicts successful Porsche owners and enthusiasts from the GCC who all share a pioneering spirit. The line-up consists of Pallavi Dean, founder and creative director of interior design studio ‘Roar’; Saudi fashion entrepreneur and former banker, Nada Baeshen, Kuwaiti entrepreneur, business, life coach, and speaker, Ahmed Almutawa and Emirati filmmaker Nayla Al Khaja. Each episode invites the audience into the world of the protagonists and shines a light on their drive to excel in their respective fields.
Markus Peter, marketing director at Porsche Middle East and Africa FZE, said: “The campaign takes inspiring narratives from creative entrepreneurs and links them to the personality of the new Panamera, a perfectly balanced sports car and a luxury saloon. By giving our own customers to speak for themselves, the content is not only appealing and beautiful but also empowering and authentic.”
