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posted on Sep. 10, 2025 at 8:00 amSep 10, 2025

OUI imagines life beyond blueprints in Amaal x Mansory campaign

posted on Sep. 10, 2025 at 8:00 amSep 10, 2025

OUI Agency’s role was to develop a campaign that captures the partnership’s essence: elevate real estate into an arena of craftsmanship and individuality on par with supercars.

OUI Amaal Mansory

OUI also created Amaal’s overarching brand positioning: 'Where Urban Living Finds its Soul', humanising the narrative to distinguish Amaal from being 'just another developer'.

OUI Agency has unveiled the launch campaign for Amaal x Mansory, an off-plan development that merges Amaal’s architectural vision with Mansory’s legacy in bespoke luxury design.

The challenge? Bringing to life a building that doesn’t yet exist, while communicating the promise of a future lifestyle that feels tangible today.

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Launched across digital platforms and supported by social media storytelling, the campaign was designed to cut through the cl

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Tags:Amaal architectural vision cinematic visuals craftsmanship dynamic movement film campaign individuality launch campaign luxury design luxury property luxury real estate Mansory OUI Oui Agency real estate supercars

the authorAnup Oommen

Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.