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Oracle Study: 94 per cent of people want brands to make them smile

An oracle survey covered 14 markets including UAE

People want brands to make them smile and laugh, but business leaders fear using humour in customer interactions according to a new research report from Oracle Fusion Cloud Customer Experience (CX) and Gretchen Rubin, five-time New York Times bestselling author and podcaster. The Happiness Report includes insights from more than 12,000 consumers and business leaders across 14 countries including the UAE and found that people are searching for new experiences to make them smile and laugh and will reward brands that embrace humour with loyalty, advocacy, and repeat purchases, and walk away from those that don’t.

People are searching for happiness in new ways and are willing to pay a prem

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