What metrics should clients use to measure the success of OOH?
First, we could gauge foot traffic using location information, which is comparable to impressions in the digital media sphere. Both static and digital OOH ad units may now be tracked at the unit level for ad exposures. We can now use location data to track offline conversion events. A few third-party tools have numerous integrations that cover every online and offline KPI, such as app events, online visitors and offline sales. With the use of such dashboards, we can quickly analyse and monitor performance KPIs including attributed conversions, exposure conversion rate and exposure frequency prior to conversion. The ability to
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