Meiro and Reprise Digital have announced a partnership to provide data-driven, individualised experiences for Middle East customers as a preferred reseller of the Meiro Customer Data Platform. The partnership will focus on delivering long-term value for businesses by using customer data.
Reprise Digital is a performance marketing and data-driven marketing solutions provider and Meiro is a tech company based in Singapore with a strong presence in Southeast Asia, Australia, and Central Europe. Meiro integrates online and offline customer data from any touchpoint into one easy-to-use platform.
“With Meiro CDP, clients have immediate access to real-time customer data management tools, which enable them to achieve personalisation objectives and goals. Furthermore, immediate access to customer data improves marketing performance, and customer satisfaction, and allows businesses to make decisions based on their own data. Meiro has limitless connectivity to any data source and the clients are not limited even when they use a custom data source. Meiro CDP has the unique ability to be deployed on-premise or in the cloud to meet the strictest privacy laws in regulated industries. In addition, Meiro’s customer data platform helps to emphasise customer experience, lifetime value, and loyalty,” adds Jana Marle-Zizkova, Meiro, co-founder and CEO.
Commenting on this new partnership Stuart Mackay, managing director of Reprise Digital, says, “With regards to the digital marketing realm, CDPs are critical for brands embarking on their first party data journey. This technology will significantly alter client marketing, customer care, and online and offline marketing through the delivery of personalised communications. If we are to provide our clients with the highest quality marketing services, we must offer them solutions that we know will improve their business. The partnership with Meiro includes not only the technology itself but also a close connection to the customer data industry. With this partnership, Reprise Digital will gain another strong technological ally as well as close access to data and digital trends information from industry experts.”