OOH offers a significant complement to brand marketing by providing a tangible and immersive experience that cuts through and resonates with consumers on a personal level. Even more so when it is designed to appeal to affluent consumers who follow luxury trends.
The way in which these luxury labels market their products is continuously changing to meet the expectations of their sophisticated and evolving customer base, and as they explore innovative ways to engage with their audiences, premium category advertisers are increasingly acknowledging the power of OOH.
While digital online platforms offer hyper-targeting capabilities, they also pose challenges such as ad-blocking, saturatio
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
