From left, Florian Adamski, CEO, Omnicom Media, and Elda Choucair, CEO, Omnicom Media Group - MENA Omnicom Media, an Omnicom (NYSE: OMC) connected capability, has been named the best performing global media group, topping both the global ranking as well as the regional rankings across North America; Europe Middle East and Africa (EMEA); Asia Pacific (APAC); and the Latin America (LATAM) regions, according to the latest edition of the Network Diagnostics report from the Research Company Evaluating the Media Agency Industry (RECMA).
HAVAS Media Network, Publicis Groupe, dentsu and WPP also made the Top Five in that order respectively, completing the Big 5 presence in the top five best performing global media groups.
Ranking methodology of the RECMA report
Widely considered among the most comprehensive reports for analysing media agency performance, the bi-annual RECMA Diagnostics report is based on the evaluation of approximately 700 agencies in 45 markets.
Utilising 19 KPIs to evaluate vitality and structure, the report offers an assessment index that goes beyond typical quantitative metrics such as new business wins or billings volume alone to also consider criteria such as client portfolio and relationship stability; digital, data and content resources; and homogeneity across geographies.
Participating agencies are ranked both numerically by “quali-points” and by the following profiles: Dominant, High Profile, Very Good Profile, Good Profile, and Average Profile.
The Dominant profile is awarded in a market where an agency significantly outperforms its competitors across multiple Diagnostic criteria. In the current report, Omnicom Media agency brands were dominant in 19 markets – more than any other media group – encompassing all four regions.
Omnicom Media’s performance in comparison with its competitors
Omnicom Media – officially created in December 2025 by the integration of Omnicom Media Group and IPG Mediabrands – is “emerging as the new industry powerhouse,” according to the RECMA report.
The leader in activity volume/billings with approximately 30 per cent industry share, Omnicom Media also leads this Diagnostic Report globally with approximately 32.4 per cent of quali-share in the EMEA region, which is approximately 50 per cent higher than the #2 ranked group in the region.
Concurrently, four of the top 10 best performing media agencies were Omnicom Media brands, including OMD (ranked #1 for the 11th consecutive report), PHD, Initiative and UM.
Florian Adamski, CEO, Omnicom Media, said, “In creating Omnicom Media, the goal was never to simply be the biggest, but to use that scale intelligently to design the leading growth ecosystem for our clients. The comparison between our 30 per cent volume share and almost 35 per cent quali-share proves that scale can be multiplied when combined with industry leading capabilities and talent.”
Adamski added, “The strength of that offer is reflected not only in Omnicom Media’s #1 ranking globally and across every region – but also in the continued leadership of OMD and the strength of PHD, Initiative, and UM, speaks to the consistency, collaboration, and ambition of our teams worldwide.”
The report lands as Omnicom Media recently marked its first 100 days, during which OM announced first-mover data partnerships with Amazon, Google, Meta, Roku, Pinterest and Walmart; saw Omnicom’s commerce capabilities receive the highest possible scores in the Forrester Commerce Services Wave evaluation; paved the way for more than 30 clients to participate in the launch of ChatGPT ads; and was awarded $5 billion in new business, wins, retentions, and expansions.
In recent weeks, trade publications have reported Delta, Dyson, and streaming platform SkyShowtime entrusting their global media investment business to Omnicom Media.
Adamski added, “As we move beyond our first 100 days, these milestones reinforce our belief that growth by design – powered by Omnicom Media’s unique advantages in scale data, identity, commerce and talent – will enable us to deliver outsized growth for our clients and define the future of our industry.”
RECMA also reported that OMD showed the greatest consistency of its performance across the 45 markets studied, ranking Dominant or High Profile in 62 per cent of all markets. Looking at diversified services, OMD was ranked #1 in North America and EMEA for digital, data and content experts.
In the July 2025 RECMA overall activity volume (OAV) analysis that tracks billings volume for more than 800 agencies across 54 markets, OMD was ranked #1 by volume, with close to $35.6bn in total billings – outperforming its nearest competitor by $4.4 billion – and year-on-year (YoY) growth of more than 9.5 per cent.
