OMD has won the media buying and planning account for Vodafone Egypt following a competitive pitch.
The win sees the agency take over from the previous incumbent, Tarek Nour Communications, with OMD now facing the media challenges posed by a post-revolutionary Egypt.
Mohamed Yousry, brand communication senior manager at Vodafone Egypt, confirmed OMD’s appointment, stating that the pitch had been called following the conclusion of the contract with Tarek Nour Communications. “Accordingly we [carried out] a media pitch to shop for the best value and media services across the media providers and OMD was the one chosen after this pitch,” said Yousry.
Yousry added that any increase in
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