OMD has introduced several changes to its structure, says the agency. After announcing the new role of strategic marketing investors (SMIs) to reshape the traditional ‘planning’ and ‘buying’ divisions and encourage a deeper level of accountability, the company has reorganised its various disciplines and appointed a new senior management team.
The new management includes four new general managers (GMs), allowing the current business unit directors (BUDs) to operate at a higher and more strategic level. Each GM is tasked with the supervision and development of specialised centres of excellence (COEs), such as performance and programmatic, content and experiences, HR and marketing, and e-comme
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
