At last month’s Dubai Lynx International Festival of Creativity, The Marketing Society’s global CEO, Gemma Greaves, took to the stage with senior marketers from the region to discuss “the human side of leadership”. Campaign caught up with Greaves and Khaled Ismail, chairman of The Marketing Society’s Dubai chapter. In his ‘day job’, Ismail is vice-president of communications for Europe, Central Asia, the Middle East and Africa at Tetra Pak.
Greaves explained that the session had involved looking at vulnerability, and started with the people on her panel sharing a secret about something that makes them feel vulnerable. (The panellists had prepped for this. “If you just said that on
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