From left, Lisa Welsh and Iman Issa, Co-Founders and Managing Partners, North Seventy FiveNorth Seventy Five, an integrated communications agency, has introduced The Edit, a dedicated offering for communication training designed to help brands, organisations and individuals communicate with clarity, confidence and influence, especially in an era of unprecedented change.
Across the Middle East and beyond, organisations are facing a perfect storm of complexity: accelerated digital transformation, rapidly shifting stakeholder expectations, geopolitical uncertainty and an always-on media environment. These forces have created an urgent need for sharper communication capability inside organisations from the C-suite to everyday communicators.
Built around real client needs, The Edit provides bespoke training experiences aligned to organisational priorities, capability gaps and culture. The offering includes:
- Talent and capabilities development through elevating capability across communications, strategy, creativity, leadership, reputation and digital confidence;
- Facilitation and workshops with high-impact, interactive sessions designed to unlock clarity, alignment, and momentum;
- Customised programmes for bespoke learning journeys built around organisational goals, culture, and future needs; and
- Executive coaching to help individuals and corporates embed new behaviours and sustain momentum beyond the everyday. This tiered approach ensures that leaders, spokespeople, and teams at every level build the skills and behaviours required to communicate with precision, empathy, and strategic intent.
Lisa Welsh, Co-Founder and Managing Partner, North Seventy Five, said: “Leaders increasingly recognise that effective communication is now a core business competency, not a soft skill. Executives need to articulate vision through ambiguity, respond to public scrutiny, navigate disruptive technologies, and build trust with employees, regulators, and customers. Meanwhile, communication and marketing teams require stronger storytelling skills, greater digital fluency, and the confidence to operate in fast‑moving, high‑stakes environments.”
Iman Issa, Co-Founder & Managing Partner, North Seventy Five, said, “Against this backdrop, internal communications functions are under more pressure than ever expected to be strategic, creative, and operationally excellent, often without the specialist training or tools to keep pace. The Edit directly addresses these gaps.”
The Edit is built for organisations across sectors who face increasing pressure to communicate better and faster. This includes C‑suite leaders and spokespeople; corporate affairs and communications professionals; functional leaders across HR, finance, operations and technology; high‑growth companies and government entities; and teams across digital, marketing, public affairs, and brand.
North Seventy Five is part of the European communications network Paritee, alongside its agencies: Brands2Life (UK/US), Truth Consulting (UK/global), Fenton Fitzwilliam (Ireland/Brussels), Geelmuyden Kiese (Denmark, Norway, Sweden), LHLK Gruppe (Germany) and RPP Group (Brussels, France, Spain, Italy) and One Strategy Group (US).
The group now operates across nearly 20 offices in 12 markets serving transformative industries including technology and AI, energy and infrastructure, healthcare and life sciences, and financial services.
