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Andy Powell, Co-Founder and CEO, Conscious Media on carbon reduction

The next MENA frontier: Media efficiency to carbon accountability

Raksha Khimji, Managing Director, Team Red Dot on feedback in pitching

Why feedback is your biggest flex in an industry that’s levelling up

Tahaab Rais, Chief Strategy Officer and Film Director, Publicis Groupe Middle East and Turkey

Publicis Groupe’s Tahaab Rais reveals ‘a hidden strength’

Cannes 2022: In the thick of it

A Flight of Consumer Expectations, on the Horizon for Travel and Tourism Brands Post Lockdown

Dubai Lynx 2015: MENA’s annual celebration of creativity arrives

THE WORK

Himalaya campaign

Himalaya speaks Gen Alpha’s language without trying to be them

L’Oréal Paris

Advertising Creative Digital Featured Marketing Media The WorkJun 11, 2025

L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media News The WorkJun 11, 2025

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

adidas Al Ahly FC football club

Advertising Creative Digital Featured Marketing Media The WorkJun 9, 2025

Adidas, Egypt’s Al Ahly FC rally for FIFA Club World Club glory with new campaign

Featured Marketing The Work VideoJun 4, 2025

ICON brings Sharjah’s story to life through cinematic storytelling

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Snap Case Study – Level SHoes

Case Study: Level Shoes Sets CAPI and Sees 19% Improvement in App Measured ROAS

Cannes Lions 2025 contenders: MENA campaigns to keep an eye on

Jun 11, 2025

How luxury branded residences transform a label into a lifestyle

Jun 11, 2025

Wellness is luxury

Jun 12, 2025

L’Oréal Paris redefines ‘Sit Al Bait’ in empowering Middle East campaign

Jun 11, 2025

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