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Anup Oommen
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Nissan overtakes the marketing manifesto to “spark a movement”

Anup Oommen
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Nissan's cinematic piece inspires people to 'Defy Ordinary' by sharing the stories of icons, such as the region's first female aerospace engineer, first female sports pilot, and a world record-holding fastest 10km scuba diver.

Nissan Middle East, in collaboration with TBWA\RAAD and Big Kahuna Films, has launched a brand campaign for its “Defy Ordinary” brand platform developed by Nissan United in Dubai.

The centerpiece of this campaign is a cinematic piece, launched in both Arabic and English, which aims to transcend the typical automotive commercial. With a focus on powerful storytelling, the film highlights the stories of individuals who have shattered barriers and redefined what’s possible.

It features Mishaal Ashemimry, the first female aerospace engineer in the GCC; Reem Al-Kuthairi, the first female sports pilot in the Middle East; Faisal Jawad, the Guinness World Record holder for the fastest 10km sc


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Tags:AdvertisingAli Al JabriCarla Chamouncinematic conceptDefy OrdinaryFaisal JawadfilmInfinitimarketingMishaal AshemimryNayla Al KhajaNissanNissan Middle EastNissan UnitedReda RaadReem Al-KuthairiTBWATBWA\RaadTBWA\Raad DubaiTBWA\Raad\Saudi ArabiaThierry Sabbagh
the authorAnup Oommen
Anup Oommen is the Editor of Campaign Middle East at Motivate Media Group, a well-reputed moderator, and a multiple award-winning journalist with more than 15 years of experience at some of the most reputable and credible global news organisations, including Reuters, CNN, and Motivate Media Group. As the Editor of Campaign Middle East, Anup heads market-leading coverage of advertising, media, marketing, PR, events and experiential, digital, the wider creative industries, and more, through the brand’s digital, print, events, directories, podcast and video verticals. As such he’s a key stakeholder in the Campaign Global brand, the world’s leading authority for the advertising, marketing and media industries, which was first published in the UK in 1968.
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