In a new study commissioned in partnership with Nielsen, TikTok has looked closely at its community’s perception while using the app, especially in the context of how users engaged with the content on the platform. Over 4,000 users were surveyed across four markets for the study, including the United Arab Emirates, Saudi Arabia, Egypt and Turkey. The study was crucial to assess whether users embraced the authenticity of brands on TikTok, and if businesses had a conducive environment to connect with their target audience and be part of the culture creation happening on TikTok when they engage as members of the TikTok community.
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