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UAE and KSA consumers become more price sensitive

NielsenIQ survey reveals 65 per cent of consumers in UAE buy more brands than pre-COVID

TikTok and Nielsen study reveals the tangible impact of advertising on the platform

Saudi launches TV measurement, by Nielsen’s Sarah Messer

Nielsen announces the appointment of Christine Isshak as senior client partner

Spotify ties Nielsen demos to audience measurement on podcasts

Saudi Report 2021: A bright future, by Nielsen’s Sarah Messer

Nielsen study shows creativity and authenticity on TikTok drive a positive experience for users and brands

Brands Can Now Get Behind Disney Soundtracks On Anghami

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THE WORK

Skechers ‘brings cool’ back to school

Creative Featured The Work VideoOct 9, 2024

Riyadh Season teases high-stakes tennis showdown with ‘Call of the Kings’

Levi's Beyoncé campaign

Advertising Creative Digital Editors' Picks Featured Marketing Media News Social Media The WorkOct 7, 2024

Beyoncé ‘Reiimagines’ Levi’s campaign after ‘Leviis Jeans’ track

IV Crown Showdown Riyadh Season

Advertising Creative Digital Editors' Picks Featured Marketing News The WorkOct 2, 2024

IV Crown Showdown campaign unveils Riyadh Season fight card

Creative Featured News The WorkSep 30, 2024

Shantelle Nagarajan

New Balance says ‘Run Your Way’ with activation-based campaign

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