An NFT (non-fungible token) is an asset that you’ll own completely but will never be able to hold in your hand, and it’s the Next Big Thing in marketing.
Imagine this: you spend $560,000 on an image of a newspaper column from The New York Times that becomes entirely yours and no one else’s but you can never hold, and you don’t own the rights to the actual words in the column.
Some people might call that crazy.
But that’s just what Dubai-based 3F Music did this March. The digital asset was the NYT’s first venture into crypto art, which saw the sale at auction of the rights to a picture of columnist Kevin Roose’s article entitled ‘Buy this Column on Blockchain!’ about non-fungib
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