Belong Interactive, the Dubai-based specialist immersive digital agency, takes immense pleasure in announcing its successful launch of Ain Dubai’s fully-integrated digital ecosystem.
With a close and productive collaboration with Ain Dubai’s Management, Marketing and Digital teams for close to one year, which shaped the strategic foundation and drove the platforms’ creative and development effort, Belong Interactive concluded the build and successfully launched the brand’s digital assets ahead of the destination’s official opening.
Pierre Azzam, Belong Interactive’s Founder & CEO, said: “We are extremely honoured to be associated with such an iconic landmark. Ain Dubai is a true testimony of Dubai’s leading stature and unique savoir-faire. And for us, it was of paramount importance that the design we create, the user experience we configure and the digital infrastructure we build are carefully-crafted to collectively exemplify this inspiring spirit that Dubai transcends and be a true celebration of the multiple experiences Ain Dubai offers.”
“In doing so, we ensured that the digital interface and the platforms’ interactivity, be it on the desktop and mobile platforms or through the installed kiosks, deliver a truly immersive digital experience that invites users to “feel-the-wheel” seamlessly and intuitively and transport them to the emotional state that Ain Dubai will positively evoke. All this with a fully-integrated e-commerce offering giving users the possibility to explore the various packages on offer and purchase their tickets of choice easily and instantly.”
Ronald Drake, General Manager, Ain Dubai said; “Ain Dubai, the world’s largest and tallest observation wheel is focused on providing guests with the best possible experience so it was vital that we selected a partner that could engage customers right from the start of their journey with us. We can’t wait to welcome the world to the ultimate celebration destination.”