Dubai-based radio operator Arabian Radio Network will branch into telecoms ad-tech when it launches Unlockd in the UAE this week. Unlockd is an app that serves a static ad when a phone user unlocks his or her phone.
It has licensed the regional rights to the technology from the company’s Australian founders, who have already launched it in markets including the UK, the US and the Caribbean. The app will be launched in partnership with UAE telecoms provider Etisalat, and will initially be available for users of Android phones in the UAE.
The technology works by serving users static ads when they unlock their phones – something the average user does between 80 and 150 times a day. Users opt
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
